科技赋能文旅经济，AI助力企业重塑核心竞争力

Group 1: Core Insights - The integration of AI technology is significantly reshaping the landscape of the cultural and tourism industry, injecting new vitality and development opportunities [1] - AI is helping Online Travel Agencies (OTAs) overcome traditional bottlenecks, enhancing marketing efficiency and opening new profit paths through data analysis and machine learning [2] - AI applications in customer service are improving user experience by providing 24/7 support and quick responses to common inquiries, thus reducing reliance on human labor [4] Group 2: AI in OTA Platforms - The launch of AI products like "Ask One" by Fliggy demonstrates how AI can provide personalized travel plans by analyzing user needs and preferences [3] - The use of AI in OTAs allows for a shift from broad marketing strategies to precision marketing, improving return on investment [2][5] - The integration of AI systems in OTAs enables a closed-loop process from AI recommendations to decision execution and booking [5] Group 3: AI in the Hotel Industry - AI is transforming hotel operations by enhancing service response, room management, revenue strategies, and personalized experiences [6] - The introduction of AI-driven digital concierges and smart room management systems is improving operational efficiency and guest satisfaction [6][7] - AI is redefining revenue management in hotels by enabling precise pricing and inventory optimization based on market dynamics [7] Group 4: Marketing and Consumer Engagement - AI technology allows tourism companies to analyze visitor experiences and preferences, leading to targeted marketing and personalized offers [8] - The ability of AI to generate visual content enhances promotional efforts for hotels and destinations, increasing consumer engagement [8]