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凝聚行业智慧,维益论坛打造烘焙产业交流新平台

Group 1 - The seventh Baking Summit organized by Weiyi has become a recognized IP-level forum in the baking industry, attracting hundreds of professionals and media to discuss and share insights for the development of the baking industry [1] - The current baking market is experiencing a transformation characterized by increased output value but shrinking profits due to external environmental fluctuations, demographic changes, and rising user demand for differentiated products [1][2] - Zhang Jiu Kui, Vice President of the China Light Industry Federation, emphasized that the integration of all channels will be key to breaking through the challenges faced by the baking industry [1] Group 2 - Liu Run, a top business strategy expert, highlighted that the market is not facing overcapacity but rather a lack of quality supply, with a rising trend for freshly baked premium products driven by consumer demand for affordable yet satisfying baked goods [2] - Fan De, General Manager of Hema Baking, stated that the Chinese baking market has significant scale and potential, focusing on freshness, cost-effectiveness, differentiation, and industry efficiency to meet diverse consumer needs [2] - Li Kun, founder of the internet baking brand Weirnas, noted that competition in the baking industry has evolved from a "single-dimensional" to a "multi-dimensional" approach, requiring companies to adopt a combination strategy of product differentiation, channel diversification, precise marketing, and refined operations [3] Group 3 - Weiyi has been a steadfast supporter of the growth and development of the Chinese baking industry for thirty years, emphasizing the importance of continuous innovation and professional expertise to drive industry progress [3] - The successful hosting of the forum reflects Weiyi's deep insights into industry development and its commitment as a leading enterprise to foster collaboration and inject new vitality into the baking industry [3] - Weiyi aims to leverage its platform advantages to gather industry wisdom and support the continuous advancement of the Chinese baking industry amid transformation and innovation [3]