通讯｜中国茶室“圈粉”巴黎

Core Perspective - The article highlights the efforts of Zhang Le in promoting Chinese tea culture in France, emphasizing the growing interest and appreciation for Chinese tea among the French population [2][3]. Group 1: Background and Motivation - Zhang Le, originally from Chongqing, moved to France in 2008 and noticed the limited awareness of Chinese tea compared to Japanese tea among locals [2]. - The Chinese tea industry has flourished domestically, but its international promotion remains insufficient, prompting Zhang to focus on increasing visibility for Chinese tea abroad [2]. Group 2: Development and Achievements - Initially, Zhang faced challenges in promoting Chinese tea, with few attendees at her free lectures. However, the rise of "Guochao" culture and the establishment of International Tea Day on May 21 have helped increase interest [2][3]. - Zhang opened a tea house named "Yile Ye" in Paris, which operates on a reservation basis and attracts tea enthusiasts, including experts in various beverage industries [2][3]. Group 3: Cultural Significance and Market Potential - French customers often discover the rich cultural heritage of Chinese tea, which offers a diverse range of six major tea types and thousands of varieties, contrasting with the more singular focus of teas from other countries [3][4]. - Zhang's tea house serves as a learning hub for local tea merchants, who seek to understand the high quality of original Chinese tea and its unique characteristics [4]. Group 4: Innovation and Collaboration - Zhang collaborates with French businesses to integrate Chinese tea into French cuisine, creating innovative products like tea-flavored cocktails and ice creams [4]. - The appreciation for Chinese tea is growing among French consumers, with some Michelin-starred restaurants beginning to offer Chinese tea as an alternative to wine [4].