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神龙汽车新能源品牌示界首款车型上市 与雪铁龙、标致共享销售网络
Mei Ri Jing Ji Xin Wen·2025-05-22 10:03

Core Viewpoint - The "second entrepreneurship" of Shenlong Company is a unified goal among the government and both Chinese and French shareholders, focusing on the rapid implementation of strategic measures [1] Group 1: Strategic Development - Shenlong Company's "second entrepreneurship" dates back to two years ago, with a strategic agreement reached in October 2023 to integrate into Dongfeng's new energy business [1] - The launch of the new energy brand "HEDMOS" in March marks the practical implementation of this strategy, initiating a new transformation model for joint venture car companies [1] - The official launch of the first model, the "Shijie 06," on May 20, signifies a substantial breakthrough for Shenlong in the new energy sector, priced at 125,800 yuan, with a special price of 108,800 yuan for existing French car owners [1] Group 2: Product Features and Target Market - The "Shijie 06" is described as a product of 33 years of automotive experience, highlighting its unique features of "Chinese electric, French driving control," combining Dongfeng's innovations with French vehicle tuning [3] - The target consumer group for the "Shijie 06" includes existing French car owners, with approximately 4 million French cars in circulation in China as of December 2023 [4] - The design of the "Shijie 06" considers the strong demand for new energy vehicle replacements among existing gasoline vehicle customers, who exhibit high brand loyalty and practical consumption characteristics [4] Group 3: Sales and Distribution Strategy - The "Shijie" brand will share sales networks with Dongfeng Citroën and Dongfeng Peugeot, allowing for simultaneous sales of three brands in one dealership [4] - The stability of Shenlong's dealer team over the past two and a half years, despite a lack of new models, indicates strong collaboration in exploring the new energy market [5] - The success of the "Shijie" brand in gaining recognition from existing French car owners and boosting sales will be crucial for Shenlong's transformation [5]