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锴威特销售费用提高八成仍难敌行业价格战 营收大降四成 净利同比转亏

Core Viewpoint - The company Kaiwei Semiconductor experienced a significant decline in performance in 2024, with revenue dropping by 39.12% year-on-year and a net loss of 97.22 million yuan, marking a substantial turnaround from previous growth trends [1][3]. Group 1: Financial Performance - In 2024, Kaiwei reported revenue of 130 million yuan, a decrease of 39.12% compared to the previous year, and a net profit loss of 97.22 million yuan, indicating a major financial setback [1]. - The company's revenue had already shown signs of decline in 2023, with a nearly 10% drop and a more than 70% decrease in net profit, leading to a "knee-jerk" reaction in performance [1]. - The gross margin and net margin also saw significant declines, with gross margin dropping by 9.16 percentage points and net margin turning negative in 2024 [3]. Group 2: Market Environment and Competition - The semiconductor industry is facing a supply-demand imbalance, leading to intense price competition and a shift from a "chip shortage" to an oversupply situation [3]. - Kaiwei's market position is relatively weak, holding approximately 0.23% of the global MOSFET market share, with major competitors being foreign companies like Infineon and ON Semiconductor [2][3]. Group 3: Sales and Marketing Strategy - In response to market pressures, Kaiwei established a new marketing department in 2024, increasing sales expenses by 85.80% to 19.48 million yuan, focusing on market expansion and brand strategy [6]. - Despite the increase in sales efforts, the overall revenue still fell significantly, with the revenue from power devices declining by 41.63% and power IC products down by 25.86% [6][7]. Group 4: Research and Development - Kaiwei's R&D expenses have increased significantly, reaching 58.66 million yuan in 2024, with a growth rate of 62.85%, but still lagging behind competitors [7][8]. - The company’s R&D investment is among the lowest compared to peers, which may hinder its ability to compete effectively in the long term [8]. Group 5: Inventory and Accounts Receivable - The company is facing high levels of inventory and accounts receivable, with accounts receivable amounting to 105 million yuan in 2024, representing 81% of revenue [3][4]. - As of the end of 2024, Kaiwei's inventory stood at 114 million yuan, indicating potential risks related to inventory turnover and product sales [4]. Group 6: Future Outlook - The company’s three IPO projects aimed at enhancing R&D capabilities are now delayed, with expected completion pushed from March 2025 to March 2028, potentially affecting future product development [9]. - Short-term focus should be on inventory reduction and accounts receivable recovery, while long-term attention should be on R&D advancements and market recovery [9].