TKO (US:TKO) Di Yi Cai Jing·2025-05-22 11:26Group 1 - The sports event economy is becoming a new engine for Shanghai to expand domestic demand and boost consumption [1] - UFC announced that the 2025 UFC Fight Night Shanghai will be held in August at the Shanghai Sports Arena, marking its return to mainland China after the Shenzhen event in 2019 [1][3] - The Shanghai government has issued a plan to vigorously develop the sports event economy, aiming to leverage the spillover effects of international top-tier events [3] Group 2 - In 2024, Shanghai is set to host 178 international and domestic sports events, generating a direct economic impact of 11.378 billion yuan and a consumption boost of 9.288 billion yuan [3] - The Shanghai government has implemented various regulations and frameworks to support the development of the sports event economy, including management and evaluation systems [3] - UFC has seen a significant increase in its fan base in China, with 148 million fans currently, making it one of the fastest-growing international professional events in the country [3][4] Group 3 - UFC has established its Asian headquarters in Shanghai and opened the UFC Elite Training Center, indicating a strong commitment to the Chinese market [5] - The presence of 16 active Chinese fighters in UFC showcases the growing talent and interest in mixed martial arts within China [4] - UFC's development in Shanghai is characterized by a stable and certain growth trajectory, with plans to enhance the diversity of events [4][5]