涉及大众、捷达品牌！一汽-大众调整组织架构，2026年将迎战产品大年

Core Viewpoint - FAW-Volkswagen is undergoing organizational adjustments, focusing on the Volkswagen and Jetta brands, with an emphasis on enhancing customer orientation and market responsiveness [1][3]. Group 1: Organizational Changes - FAW-Volkswagen will establish a Product Management Department and a Customer Operations Department, while also strengthening the functions of the marketing department [1]. - The restructuring aims to provide clearer business responsibilities and objectives for the Volkswagen brand [1]. - Personnel changes are expected to accompany the organizational adjustments, with new appointments to be announced soon [1]. Group 2: Marketing Strategy - The marketing department is being reestablished, moving away from the previous User Operations Center model to a more traditional marketing approach [3]. - The restructuring includes the integration of various customer-related functions, focusing on customer experience and service [3]. - The previous ID. Operations Center has been split and integrated into other departments to clarify responsibilities in product development, marketing, and after-sales service [3]. Group 3: Strategic Goals - The core strategic focus for FAW-Volkswagen this year includes breakthroughs in marketing, product management, and operational efficiency [4]. - The company aims to shift its mindset from "users" to "customers," from "products" to "goods," and from "promotion" to "marketing" [5]. - This transformation is part of a broader strategy to prepare for the launch of 10 new models by 2026, including 9 electric vehicles [6]. Group 4: Market Performance - In the first four months of this year, FAW-Volkswagen's retail sales reached 475,300 units, indicating significant market competition [6]. - In April, the company sold 113,400 vehicles, with a year-on-year increase of 0.4 percentage points in fuel vehicle market share [6]. - Volkswagen brand sales reached 68,000 units in April, reflecting a year-on-year growth of 7.9% [6].