消费品以旧换新基层调研：销售火爆，期待政策不断优化

Core Viewpoint - The continuation and expansion of the national subsidy policy for replacing old consumer goods have significantly boosted sales in the home appliance and automotive sectors, contributing to economic stability and growth [1][4][8]. Group 1: Sales Performance - The JD Electric flagship store in Jinan reported a sales revenue exceeding 1 billion yuan within the first four months of this year, driven by the national subsidy policy [1][2]. - The cumulative purchase of old-for-new home appliances has surpassed 100 million units since the policy's implementation, with over 40 million units purchased in 2025 alone [2]. - Retail sales of home appliances and audio-visual equipment increased by 19.3% year-on-year in the first quarter, with March showing a remarkable growth of 35.1% [2]. Group 2: Automotive Sector Impact - The automotive sales at Shandong Changshuo have doubled due to the combined effect of national and local subsidies, with significant sales growth continuing into the traditionally slow first quarter [3]. - In the first four months of this year, China's automotive production and sales reached 10.175 million and 10.06 million units, respectively, marking year-on-year growth of 12.9% and 10.8% [3]. Group 3: Economic and Industrial Upgrades - The subsidy policy has not only stimulated consumer spending but also facilitated industrial transformation and upgrades, with a notable increase in the purchase of energy-efficient products [4][5]. - In Shandong, 61.8% of new vehicle purchases were electric, and 87.6% of old-for-new home appliances sold were of first-level energy efficiency [5]. Group 4: Policy Implementation Challenges - Some consumers have reported delays in receiving subsidies, prompting local governments to streamline the approval process to expedite fund disbursement [6][7]. - A pre-allocation mechanism for subsidies has been established in Shandong to alleviate the financial burden on home appliance retailers, allowing for up to 80% of funds to be advanced [7]. Group 5: Future Policy Considerations - Stakeholders express a desire for the continuation and optimization of the subsidy policy, with suggestions to expand the range of eligible products and increase the price cap for certain categories [8][9]. - The diminishing marginal utility of the subsidy policy has been noted, with recommendations for ongoing central government support to maintain the program's effectiveness [9].