Modern Renters Crave Easy, Digital Experiences, AppFolio Research Finds

Core Insights - The 2025 AppFolio Renter Preferences Report highlights the increasing demand for convenience-oriented services among renters, emphasizing the need for property managers to enhance the resident experience to remain competitive in a challenging market [1][2]. Group 1: Resident Expectations - Today's renters expect property managers to provide a digital, consumer-friendly experience akin to retail and on-demand services, yet many essential services remain limited, indicating a significant opportunity for property managers [2][5]. - Satisfaction with property management correlates strongly with lease renewal intentions, with 73% of satisfied residents planning to renew their lease, and 71% of those satisfied with maintenance also indicating similar intentions [5]. Group 2: Moving Experience - The moving process is identified as a major stressor for renters, with digital move-in services underutilized despite their perceived benefits; 80% of users found these tools helpful [3][5]. - Challenges during the move-in process are common, with three-fourths of renters reporting difficulties, particularly in setting up utilities [5]. Group 3: Generational Insights - Gen Z is projected to become the largest renter demographic by 2030, with a strong preference for technology-enhanced living environments; 71% of Gen Z renters consider digital move-in services important [4][5]. - Interest in smart home technology is notably high among Gen Z, with 69% expressing interest compared to lower percentages among older generations [5]. Group 4: Financial Services Preferences - Renters prioritize various financial services, with 86% valuing online rent payment, 72% for rent reporting, and 69% for flexible rent options [5]. - Despite the growing trend of online payments, 39% of renters still use traditional payment methods, highlighting a gap in service availability [5].