Gen Digital (US:GEN) Prnewswireยท2025-05-22 13:00Core Insights - Norton has launched a new AI-driven browser called Norton Neo, designed to enhance user experience in the digital world by combining AI intelligence with safety features [1][3]. Product Overview - Norton Neo is positioned as a revolutionary browser that transforms user interaction with the digital universe, moving away from traditional static search methods to a more dynamic, AI-assisted experience [3]. - The browser is designed to act as a personal assistant, curating content and managing tasks to improve productivity, with studies indicating that AI tools can boost productivity by nearly 40% [3]. Key Features - Personal Assistant Browsing: Neo learns user preferences and presents relevant content at the right time, facilitating a more organized browsing experience [4]. - Unified Search and Chat: The browser integrates search and conversational AI, allowing users to obtain answers quickly without navigating through multiple links [4]. - Smart Tab Management: Neo automatically organizes tabs to minimize clutter, enhancing focus and efficiency [8]. - Norton WebShield Protection: The browser includes a proprietary Safe URL Detection System that uses AI to block phishing, malware, and deceptive sites [8]. - Ad Blocking: Neo features built-in ad blocking to eliminate intrusive ads and prevent third-party tracking from the outset [8]. Availability - An early version of Norton Neo is currently available in the United States, allowing customers to test its features and provide feedback for future improvements [5].