NEW ORIENTAL(US:EDU) Zhong Guo Xin Wen Wang·2025-05-22 13:31Core Insights - The article highlights the journey of Yu Minhong, chairman of New Oriental Education Technology Group, and his live streaming team as they explore the source of the three rivers in Qinghai Province, emphasizing the cultural richness and natural beauty of the region [1][3][5]. Group 1: Journey and Activities - The journey began on May 19, with a 15-day self-driving and cycling tour around Qinghai Lake, focusing on the source of the Yangtze, Yellow, and Lancang rivers [1]. - The team engaged in various cultural activities, including witnessing traditional Tibetan warrior dances and horse racing, showcasing local customs and community involvement [1][5]. Group 2: Tourism Development - The local government in Yushu Prefecture is actively promoting the region as an international ecological tourism destination, implementing measures to attract visitors and enhance infrastructure [5][7]. - The initiative includes financial incentives for travel agencies to bring tourists and improve service quality across seven key areas: accommodation, transportation, dining, entertainment, shopping, safety, and overall experience [5]. Group 3: Environmental Awareness - The article emphasizes the responsibility of the local community in protecting the ecological environment while developing tourism, highlighting the positive impact on local livelihoods [7]. - Yu Minhong expressed the importance of firsthand experiences in understanding and promoting the conservation of the three rivers, aiming for collaboration with local governments for sustainable tourism practices [7].