同方全球人寿高层“大换血”，如何推动业绩新增长点？

Core Viewpoint - Tongfang Global Life Insurance Co., Ltd. has undergone significant management changes, raising questions about its strategic direction amidst a backdrop of increasing revenue but declining net profits from 2021 to 2023, although a turnaround was noted in 2024 with both premium and net profit growth [2][11]. Management Changes - The company has recently announced a broad adjustment in its executive team, including the promotion of internal talent to various key positions such as Secretary of the Board and Chief Executive Officer of Group Insurance [2][3]. - Chen Shangwen, who has over 30 years of experience in international finance, was appointed as the new chairman in October 2024, succeeding Wang Lin [3][4]. - Zhang Yuanyuan was appointed as the vice chairman, bringing a wealth of experience from various roles within the company [4]. Financial Performance - Despite a steady increase in premium income from 26.99 billion in 2017 to 87.37 billion in 2024, the company faced a decline in net profits from a peak of 4.26 billion in 2020 to 0.31 billion in 2023, indicating a "growth without profit" scenario [5][6]. - In 2024, the company reported a net profit of 0.36 billion, a 15.76% increase year-on-year, alongside a 6.88% growth in insurance business revenue [11]. Investment Strategy - The company has demonstrated strong investment performance, leading the industry with an average comprehensive investment return of 8.98% over the past three years [9]. - In 2024, investment income reached 1.53 billion, with 64.3% derived from available-for-sale financial assets, showcasing a diversified investment strategy aimed at risk mitigation and stable returns [10][11]. Strategic Focus - The new management team is focused on product transformation to meet the growing wealth management needs of clients, emphasizing the development of dividend-based insurance products and enhancing the sales system [12]. - The company aims to strengthen its offerings in health and retirement insurance, enhancing customer experience through product upgrades [12].