Zhong Guo Jing Ji Wang·2025-05-22 13:51Core Insights - In April, BYD achieved a historic breakthrough in the European market, surpassing Tesla in electric vehicle sales for the first time [1] - BYD's electric vehicle registration sales reached 7,231 units in April, marking a 169% increase year-over-year, placing it among the top ten electric vehicle brands [1] - Tesla's registration sales plummeted by 49%, resulting in a drop in its ranking [3] Sales Performance - BYD's total sales surged by 359% when including plug-in hybrid vehicles, highlighting a significant advantage over Tesla [3] - Tesla experienced a drastic decline in sales across Europe, with Sweden seeing an 81% year-over-year drop and Germany's sales nearly halving [4] - In China, Tesla's sales also fell by 6% year-over-year in April, marking the seventh consecutive month of decline [4] Market Strategy - Analysts suggest that BYD's strategy of scaling "smart driving equality" has allowed it to penetrate the market for vehicles priced around 70,000 yuan, while Tesla maintains a premium position through its Full Self-Driving (FSD) technology [3] - BYD is projected to sell 4.272 million new energy vehicles globally in 2024, representing a year-over-year growth of 41.26%, positioning it as the market leader in new energy vehicle sales [3] Competitive Landscape - The competition for BYD has expanded beyond domestic automakers to include Tesla, representing a significant shift in the market dynamics [3] - There are at least 300 listed companies in China involved in smart driving technology, indicating a highly competitive environment [3]