创新政策打包推出，擦亮“文化广东”品牌

Core Insights - Guangdong has launched a comprehensive "policy package" to promote high-quality development in the cultural industry, consisting of 87 measures across six sectors including film, performing arts, animation, online gaming, esports, and online audio-visual [1][2] - The cultural industry is recognized as a new engine for economic growth, crucial for economic restructuring and enhancing national cultural soft power [1] - Guangdong leads the nation in cultural industry scale, with projected revenue of 2.5 trillion yuan in 2024, accounting for approximately one-sixth of the national total [1] Policy Highlights - The policy package addresses weaknesses and challenges in the cultural industry, aiming to enhance quality and influence rather than just scale [2] - Specific measures include financial support for outstanding film projects, infrastructure improvements for performing arts, and initiatives to strengthen the Guangdong-Hong Kong-Macao Greater Bay Area's cultural exchange [2][3] - The package emphasizes the importance of talent cultivation and attraction, aiming to provide intellectual support for the cultural industry's development [4] Strategic Focus - The policy package is designed to cover all key areas of the cultural industry, providing targeted support measures for each sector's unique characteristics and development bottlenecks [4] - It aims to foster cultural industry clusters and optimize supply chains to reduce operational costs and enhance production efficiency [4] - The implementation of the policy is expected to stimulate market vitality, attract more social capital, and promote the scale and efficiency of the cultural industry [4]