透过文博会读懂文化产业含科量、含金量、大流量

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair emphasizes the integration of technology and culture, showcasing how technological innovations are transforming the cultural industry and creating new opportunities for growth and change [1] Group 1: Technology Integration in Cultural Production - Tencent is leveraging its AI model to enhance the efficiency of cultural content production, significantly reducing the time required to create promotional materials for films and games [2] - 37 Interactive Entertainment has developed its own AI model, "Xiao Qi," which supports advertising and content creation, with AI-generated videos accounting for nearly 80% of domestic and 70% of overseas distribution [3] - The cultural and related industries in China are projected to achieve over 14 trillion yuan in revenue, with digital and intelligent sectors growing at a rate of 9.8%, surpassing the average growth of other cultural enterprises [3] Group 2: New Cultural Consumption Experiences - Robotics, such as the humanoid robot G1 from Yushu Technology, are being used in cultural tourism to enhance visitor engagement and promote local culture [4] - Advanced VR technology is being utilized to create immersive cultural experiences, such as the VR project "Tianshu: The Heartbeat of the Ancient Canal," which synchronizes virtual elements with real-world tours [5] - The integration of technology in cultural experiences is essential to avoid homogenization, with a focus on customizing experiences to local characteristics [5] Group 3: Cultural Transmission and Preservation - Recent cultural products, like the game "Call Me the Boss," utilize modern technology to present traditional Chinese culture, attracting significant international interest [6] - Technology is also aiding in the preservation of traditional culture, exemplified by Tencent's initiative to restore classic opera performances using AI image restoration techniques [7] - The fair showcases various innovative applications of technology in cultural expressions, highlighting the synergy between technological advancement and cultural confidence [7]