Core Insights - Camping is transitioning from a niche outdoor activity to a popular leisure choice among consumers, driven by a desire to connect with nature and escape urban pressures [2][3] - The camping economy is experiencing significant growth, with the core market expected to reach 213.97 billion yuan in 2024, reflecting a year-on-year increase of 60.4% [3] - The camping sector is supported by favorable government policies aimed at boosting service industry consumption and enhancing outdoor activity infrastructure [3][4] Industry Growth - The camping economy is projected to grow to 487.98 billion yuan by 2030, with a compound annual growth rate (CAGR) of 14.7%, while the broader market could reach 2.39985 trillion yuan, with a CAGR of 13% [3] - The demand for camping-related products such as RVs, tents, and outdoor furniture is surging, indicating a burgeoning market opportunity [4] - The camping experience is evolving from basic setups to multi-faceted offerings that integrate with tourism, education, and family activities, creating a diverse ecosystem [4] Company Performance - Notable camping economy stocks have shown impressive profit growth, with companies like Longxin General and Juxing Technology reporting net profits of 507 million yuan and 461 million yuan, respectively [5] - Companies such as Shenchi Machinery and Zhejiang Nature have seen their net profits increase significantly, with growth rates exceeding 80% [6] - Mobi Garden, a leading camping and hiking brand, and Aoya Co., which focuses on creative design and family tourism, are examples of companies capitalizing on the camping trend [6]
消费能量持续释放 露营经济催生四千亿蓝海
Zheng Quan Shi Bao·2025-05-22 17:30