文博会构筑七大超级平台 第二十一届中国（深圳）国际文化产业博览交易会昨日开幕

Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair (CICIF) has evolved into a comprehensive platform integrating trading, investment, release, co-creation, trade, communication, and display, significantly empowering the trillion-level cultural industry ecosystem and providing a "Shenzhen model" for the globalization of Chinese culture [1][9]. Group 1: Market Overview - The CICIF serves as a major marketplace for cultural products, with a cumulative transaction volume exceeding 3 trillion yuan by 2024, benefiting over 45,000 cultural enterprises globally and showcasing more than 2 million products [2]. - The current fair attracted 35,000 overseas professional visitors and 305 international exhibitors from 65 countries, creating a "never-ending digital CICIF" through online and offline integration [2]. Group 2: Investment and Innovation - The fair has facilitated over 70,000 investment and financing projects, with nearly 200 events organized during the exhibition, including product launches, investment attraction, and project signing [3]. - The focus on new product launches and project roadshows has expanded the channels for showcasing innovations, doubling the number of release areas compared to the previous year [3]. Group 3: Technological Integration - The CICIF has become a launchpad for global cultural technology, with a dedicated AI exhibition area featuring over 60 leading companies like Huawei and Tencent, showcasing robots, drones, and smart wearable devices [4]. - AI applications are integrated throughout the event, enhancing visitor experience with AI assistants and smart translation services, while also promoting AI-driven projects in various cultural sectors [4]. Group 4: Cultural Heritage and Modern Design - The fair promotes the integration of intangible cultural heritage with contemporary design through various exhibitions, showcasing projects that blend traditional culture with technology [5]. - Collaborations with leading domestic cultural tourism operators have resulted in themed exhibitions that highlight the application of traditional culture in modern lifestyles [5]. Group 5: Internationalization Efforts - The international participation rate of the fair reached 20%, with a new "Cultural Going Global" exhibition area facilitating connections with buyers from 110 countries [6]. - International institutions showcased significant cultural products, and forums were held to discuss global cultural consumption trends, enhancing the competitiveness of Chinese IP on the international stage [6]. Group 6: Media and Brand Promotion - The fair generated 68,000 reports and over 5 billion online views, significantly increasing its international influence through various media channels [7]. - Innovative promotional strategies, including influencer marketing and live streaming, have transformed exhibited products into "phenomenal bestsellers" [8]. Group 7: Economic Impact - The CICIF has witnessed continuous growth in scale, audience numbers, internationalization, and transaction volume over its 21-year history, reflecting new opportunities for high-quality development in the cultural industry [9]. - Shenzhen's cultural creative industry has experienced an average annual growth rate of 20% from 2004 to 2024, with significant contributions from emerging sectors like multimedia gaming and smart wearables [9].