Core Viewpoint - Shanghai has launched a comprehensive plan to boost consumption, featuring 32 key measures aimed at reversing the decline in retail sales and stabilizing economic growth [2][8]. Group 1: Consumption Measures - The plan includes initiatives to cultivate new types of consumption, such as digital consumption, silver economy, and emotional consumption, reflecting a shift from material needs to emotional value [3][4]. - "Emotional consumption" is highlighted as a significant trend, where consumers prioritize emotional satisfaction over mere functionality, indicating a substantial market potential [4]. - Shanghai's approach to emotional consumption marks a transition in urban consumer behavior from material satisfaction to value realization, supporting the optimization of urban industrial structure [4]. Group 2: Economic Context - In the first quarter, Shanghai's retail sales of consumer goods fell by 1.1% year-on-year, necessitating urgent measures to stimulate consumption [2]. - The average disposable income for Shanghai residents reached 25,766 yuan in the first quarter, a 4.6% increase year-on-year, positioning it as the highest in the country [8]. - The plan emphasizes increasing residents' income and improving employment support, particularly for grassroots workers and small businesses, to ensure consumers have the financial capacity to spend [7][8]. Group 3: Broader Trends - Other major provinces in China are also enhancing consumption policies, focusing on new types of consumption, such as integrating artificial intelligence with consumer experiences [5]. - The overall strategy aims to create a sustainable consumption ecosystem that encourages spending through income growth, quality products, and innovative consumption scenarios [8].
上海政策“组合拳”释放消费潜力
Zhong Guo Xin Wen Wang·2025-05-22 18:21