1800余家企业参展中国体博会 体育用品受外商青睐

Core Insights - The 2025 China International Sporting Goods Expo has opened in Nanchang, Jiangxi Province, attracting 1,811 exhibitors and highlighting the growing interest of foreign buyers in Chinese sports products [1][4] - The expo spans four days and covers an exhibition area of 163,700 square meters, featuring three main exhibition zones and 10 product categories, with expected attendance exceeding 100,000 [2][4] - The Chinese sporting goods industry is export-oriented, with a reported export value of $28.396 billion in 2024, marking a 6.77% increase from 2023 [4][5] Industry Trends - The expo showcases a historical high in the number of exhibitors, product categories, and international participation compared to previous events [2] - Foreign buyers, including those from Chile, Brazil, and Turkey, express interest in importing Chinese fitness equipment due to its cost-effectiveness and technological advancements [2][4] - The Chinese sporting goods sector is increasingly focusing on innovation and research and development to expand into emerging markets, particularly in Southeast Asia [4][5] Market Opportunities - Emerging markets such as Vietnam, Thailand, and Mexico are identified as having significant potential for growth in the sporting goods sector [4] - Industry experts suggest that the future of the Chinese sporting goods industry could mirror the rapid development seen in the Chinese electric vehicle sector, driven by technological innovation [5] - There is a call for the industry to enhance its focus on precise R&D, smart manufacturing, and user experience to strengthen its global market position [5]