文博会亮点纷呈 科技创新助推文化产业高质量发展

Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair opened with 120,000 cultural products on display and over 4,000 investment and financing projects available for transaction [1] - The fair focuses on exploring effective mechanisms for the integration of culture and technology, emphasizing the exhibition and transaction functions while enhancing internationalization, marketization, professionalism, and digitalization [1][2] - The event features a new artificial intelligence exhibition area with over 60 AI companies participating, showcasing immersive experiences through robotics, drones, and smart devices [2][3] Group 2 - Guangdong Province has been promoting the integration of culture and technology, implementing various policies to support the rapid development of digital cultural technology and new cultural business models [3] - Shenzhen's cultural industry has seen significant growth, with 3,754 cultural enterprises achieving a revenue of 1,287.51 billion yuan in 2024, accounting for 51.5% of the province's total and 9.1% of the national total [3] - Emerging cultural industries such as digital creativity, short dramas, and immersive experiences are rapidly developing, becoming new growth drivers for Shenzhen's cultural sector [3] Group 3 - The fair includes specialized exhibition areas for cultural exports and imports, helping companies with export potential to showcase their products [4] - Notable companies like Pop Mart are using unique IP strategies to promote Chinese brands internationally, while major players like Tencent and NetEase are showcasing their cultural export products [4] - The fair attracted 305 overseas exhibitors from 65 countries and regions, with an expected attendance of 35,000 overseas professionals [5] Group 4 - The fair aims to enhance the "monetization capability" of the cultural industry by creating various "super platforms" for transactions, investment, and cultural product promotion [6] - A total of 22 transaction promotion measures have been implemented to enhance the trading experience for participating companies [6][7] - The event will host nearly 200 activities, including product launches and investment meetings, and has doubled the number of release areas compared to the previous year [7]