出口内销双轮驱动 山东外贸企业“内外兼修”拓市场

Group 1: Core Insights - Shandong's foreign trade enterprises are leveraging technological breakthroughs, differentiated competition, and diversified market layouts to maintain competitiveness in overseas markets while activating domestic sales potential through e-commerce platforms and policy support [1][2][5] - Companies like Shandong Zhenting Precision Piston Co., Ltd. are leading in the small piston industry with self-developed products that outperform competitors by 15% to 23% in key performance indicators, projecting an export revenue of 170 million yuan in 2024, a 12% increase year-on-year [1] - Shandong Changlin Machinery Group Co., Ltd. is focusing on differentiated products for both domestic and international markets, with 80% of its excavators expected to be exported in 2024 [1] Group 2: Domestic Market Expansion - Companies such as Yanggu Xinhui Cable Co., Ltd. are shifting focus to domestic markets, utilizing e-commerce and trade shows to establish connections with large domestic enterprises, with production capacity currently at 10,000 meters per day [2] - The implementation of the "Overseas Hundred Exhibitions Market Development Plan" in Yanggu County has led to a significant increase in enterprises with import and export achievements, with 16 new companies added in 2024 [2] Group 3: E-commerce and Innovation - Hongtai Paper and Plastic Products Co., Ltd. is exploring domestic sales through e-commerce platforms, successfully launching products on JD.com and alleviating inventory pressure [3] - Shandong Xingdi New Materials Co., Ltd. is providing one-stop customized services for high-end domestic market demands while also attracting international traffic through online promotion, achieving a balance between domestic and foreign sales [3] Group 4: Policy Support and Market Synergy - The "2025 Shandong Province Foreign Trade Quality Products Shopping Season" initiative aims to support foreign trade enterprises in expanding domestic sales channels, thereby stabilizing production and operations [4] - The continuous release of policy benefits and the improvement of industrial ecosystems are enabling Shandong's foreign trade enterprises to navigate the complexities of the global economy with confidence [5]