彰显文旅发展新活力 第九届丝博会首次设立文旅消费展

Core Viewpoint - The 9th Silk Road International Expo and China-Eastern and Western Cooperation and Investment Trade Fair aims to promote the integration of the cultural and tourism industry, injecting new vitality for high-quality development in this sector [1][2]. Group 1: Event Overview - The event features a cultural tourism consumption exhibition with an exhibition area of 10,000 square meters, focusing on consumer-driven enterprises in cultural tourism technology, night economy, digital creativity, and immersive experiences [1]. - Various thematic exhibitions showcase the diverse charm and innovative vitality of the cultural tourism industry, including themes like "Tang Poetry in Chang'an" and "Green Cycle, Han Wind Ancient Charm" [1]. Group 2: Economic Impact - From January to April, Shaanxi province saw a year-on-year increase of 5.49% in domestic tourism and 7.85% in total tourist spending [2]. - The key cultural tourism industry chain achieved revenue of 209.59 billion yuan in the first quarter, reflecting a year-on-year growth of 16.44%, exceeding the expected target by 6.4 percentage points [2]. Group 3: Future Initiatives - The expo will host a city cultural tourism promotion conference, featuring 23 thematic promotions and 14 cultural performances, highlighting local projects and events [2]. - The event aims to create a platform for industry upgrades, government-enterprise collaboration, and shared benefits, focusing on enhancing brand strength and promoting domestic demand [2].