Nan Fang Du Shi Bao·2025-05-22 23:08Core Insights - The condiment industry is experiencing significant challenges, with 40% of listed companies reporting revenue declines in their 2024 annual reports, and some leading firms like Xue Tian Salt Industry and Zhong Ju High-tech seeing net profits nearly halved [2][4][5] Group 1: Company Performance - Hai Tian Wei Ye reported a revenue of 26.9 billion yuan, a year-on-year increase of 9.53%, with a net profit of 6.34 billion yuan, up 12.75% [2] - Xue Tian Salt Industry's net profit plummeted over 57% to 893 million yuan, with revenue down more than 13% [4] - Zhong Ju High-tech's net profit fell by 47.37% to 893 million yuan, with both revenue and net profit declining in the first quarter of 2025 [4] Group 2: Market Dynamics - The industry is undergoing severe channel disruptions, with Fuling Zha Cai cutting 607 distributors in a year, while Jia Long Co. saw its distributor count surge from 156 to 535 [2][6] - The overall trend shows that over half of the companies are experiencing continued revenue shrinkage into the first quarter of 2025 [2][5] Group 3: Sales and Marketing Trends - A common issue in the industry is the focus on marketing over research and development, with many companies having R&D expenses below 5% of their total expenditures [9] - Sales expenses are rising significantly, with 11 out of 18 companies reporting increased sales costs, including Lianhua Holdings, which saw a 79.60% increase in sales expenses [8][9]