文博会10号馆： 国潮IP亮相 掀起“华流”热

Core Insights - The event showcased a vibrant international cultural trade environment, featuring various exhibition zones including national exhibitions, international food areas, and sections highlighting trade achievements [1] - The "Cultural Going Global" section was particularly notable, emphasizing the importance of cultural export and the role of leading companies like Yawen Communication in this space [1] Group 1 - Yawen Communication participated in the event with a focus on creating a new ecosystem for cultural export, presenting a dynamic cultural corridor that illustrates the synergy of "content + technology + ecosystem" [1] - The company revealed three strategic frameworks: a social matrix with 210 million fans, a dual-platform commercialization engine, and a three-line export practice that facilitated over 200 cultural IP international transformations annually [1][2] Group 2 - An interactive installation titled "Cultural Going Global Created by Me" allowed participants to generate personalized digital cards and simulate global dissemination paths, creating a buzz on social media platforms [2] - Yawen Communication aims to build a systematic support network for IP management and product development, enhancing the commercial value of cultural IPs and facilitating their global market expansion [2]