深圳文博会上，四川展馆打造多个沉浸式场景 科技感互动感强 “大熊猫”玩出花

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair showcases Sichuan's cultural and tourism integration, highlighting innovative cultural enterprises and new consumption models through immersive experiences and technology [5][9]. Group 1: Exhibition Highlights - Sichuan Pavilion covers an area of 990 square meters, featuring multiple immersive scenes and showcasing 73 key cultural enterprises from the province [5]. - The pavilion emphasizes the integration of culture and technology, presenting Sichuan's rich cultural resources through advanced technologies like naked-eye 3D and holographic projection [6][9]. - Notable elements include the "Three Star Piles" and "Giant Panda," with interactive displays and cultural products that attract significant visitor interest [6][7]. Group 2: Cultural Products and Innovations - The pavilion features a variety of panda-themed cultural products, including books and toys, which are well-received by attendees [6]. - The "Tianji Rabbit," a creative design from Zigong Haitian Culture Co., combines traditional lantern craftsmanship with modern technology, becoming a popular attraction [6]. - The pavilion also highlights the success of the animated film "Nezha," showcasing the robust development of Sichuan's digital cultural industry [7]. Group 3: Technological Integration - The exhibition utilizes digital representations of historical figures like Li Bai and Du Fu, allowing for interactive experiences such as custom poetry generation [9]. - AI guides enhance visitor engagement by providing insights into Sichuan's world-class heritage sites, breaking geographical and temporal barriers [9]. - The Sichuan Daily Media Group's display includes innovative projects that merge media with technology and tourism, showcasing a range of digital initiatives [9]. Group 4: Cultural Heritage and Traditional Crafts - The pavilion recreates local landmarks like Kuanzhai Alley, featuring a vibrant Tianfu cultural market with traditional crafts such as bamboo lanterns and embroidery [10]. - Live demonstrations of traditional crafts, including clothing shows and year painting prints, highlight the vitality of Sichuan's cultural heritage [10].