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Core Viewpoint - The introduction of the "tree package" sales model in Ding'an County is driving the transformation and upgrading of the lychee industry, enhancing brand development and customer engagement [3][4]. Group 1: Sales Model Innovation - The "tree package" model allows customers to purchase a lychee tree for a set price (1088, 1288, or 1588 yuan), granting them ownership of all the fruit produced by that tree for the year [3][4]. - Customers can receive their lychees in beautifully packaged boxes, with the option for direct delivery to their addresses across the country [3][4]. - A minimum yield guarantee is provided, ensuring that if the tree produces less than a specified amount, the farm will compensate for the shortfall [3][4]. Group 2: Quality Assurance and Sustainable Practices - The farm utilizes organic fertilizers, including fermented fish waste, to enhance soil quality and promote sustainable farming practices [4][5]. - The farm's lychee variety, "Feizi Xiao," has been certified as a Grade A green food product, reflecting its commitment to quality [5]. Group 3: Industry Growth and Economic Impact - Ding'an County has over 12,000 acres of lychee cultivation, with an expected output value of nearly 1 billion yuan in 2024 [5]. - The lychee industry in Ding'an generated a value of 3.58 billion yuan last year, with ongoing efforts to promote new varieties and enhance brand recognition through events like fruit-picking festivals [5].