京东七鲜内部会议要求价格力做到同行业第一

Core Viewpoint - JD Fresh has set a goal to achieve the highest price competitiveness in the industry while ensuring product quality surpasses that of other platforms [1] Group 1: Pricing Strategy - During a recent internal meeting, JD Fresh emphasized the need to be the industry leader in price competitiveness, aiming to lower prices significantly [1] - For the upcoming 618 shopping festival, JD Fresh plans to enhance its "breakthrough price" strategy, increasing the discount from 10% to nearly 20% compared to competitors [1] Group 2: Supply Chain Optimization - JD Fresh stated that the strategy of lowering prices is not new and has been in place since last year, focusing on supply chain optimization to improve both quality and price competitiveness [1] - The ultimate goal of these strategies is to provide customers with a shopping experience that is "good, fast, and cheap" [1]