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萧山:“百工灵”IP二创 传播阅读量破亿
Hang Zhou Ri Bao·2025-05-23 02:18

Core Viewpoint - The "Bai Gong Ling" IP, developed by Hangzhou Kaiying Network Technology Co., integrates over 30 traditional handicraft projects listed in the "Intangible Cultural Heritage" directory, aiming to awaken traditional cultural memories among youth through engaging storytelling and interactive gameplay [1][2]. Group 1: Product Development and Engagement - The "Bai Gong Ling" IP includes games, animations, comics, novels, and cultural derivative products, with over 100 million views for secondary creation content and more than 60 million views for comics [1]. - The H5 mini-game allows players to create over 120 traditional handicrafts, combining cultural transmission with fun gameplay, while simplifying complex processes [1]. Group 2: Cultural Promotion and Community Engagement - In 2023, the company launched the "Kai Xin·Bai Gong Ling" intangible cultural heritage public welfare project, developing over ten sets of non-heritage handicraft courses and conducting public teaching activities in various minority-populated provinces [1]. - The project team has collaborated with institutions like the China Animation Museum and Zhejiang Provincial Intangible Cultural Heritage Foundation, hosting over 30 offline events across eight cities [2]. - The "Bai Gong Ling" IP will participate in the China International Animation Festival alongside another traditional culture IP, "Sui Shi Ling," which focuses on 17 traditional Chinese festivals and 24 solar terms [2].