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90后成植发主力军,美团携雍禾医疗携打造一站式毛发医疗服务
Guang Zhou Ri Bao·2025-05-23 03:23

Core Insights - The hair medical industry is experiencing innovation in service models driven by the diverse needs of young people for hair health management [1][2] - A partnership between Yonghe Medical Group and Meituan Health aims to provide a one-stop hair health management service through systematic collaboration [1][4] Group 1: Market Trends - Hair loss is increasingly becoming a significant issue for young people, with data indicating a trend towards younger demographics, particularly among those born in the 1990s and 2000s [2] - On the Meituan platform, users under 35 account for 55% of hair medical service users, with 23% of users aged 20-25 being hair transplant customers [2] Group 2: Consumer Behavior - Two notable consumer behavior trends are emerging: early intervention in treatment and a rising demand for aesthetic hair transplant services, with searches for "hairline" exceeding those for "hair transplant" by 16 percentage points [4] - In 2024, the number of transaction users for Yonghe Medical on the Meituan platform is expected to grow by over 20% year-on-year [4] Group 3: Service Innovations - Yonghe Medical and Meituan Health are focusing on enhancing online one-stop product service experiences and fulfillment guarantees to adapt to market changes [4] - The Yonghe hair transplant online store on the Meituan platform will evolve from a single service offering to a comprehensive product service covering the entire treatment cycle [4] - Meituan Health has seen a significant increase in users purchasing hair growth and strengthening products, indicating a growing demand for hair health management solutions [4]