Zhong Guo Jing Ji Wang·2025-05-23 03:30Group 1 - The first "Global Brand China Online 500" list has been officially released, with 3C digital brands performing exceptionally well, led by Apple, followed by Huawei and Xiaomi in the top three positions [1] - A total of 43 brands from the 3C digital industry made it into the top 500 list, with notable mobile brands including vivo, Honor, OPPO, Samsung, realme, and iQOO also featured [1] - Apple achieved a comprehensive score of 100, the highest among the listed brands, reflecting its strong overall performance [1] Group 2 - The list was jointly published by Peking University's National Development Research Institute and other organizations, based on consumer purchasing behavior data from Taobao and Tmall, utilizing 12 indicators for scoring [3] - The strong purchasing power of Chinese consumers has made China a key market for international brands, prompting increased investment from companies like Apple [3] - During the Tmall 618 event, Apple offered unprecedented discounts on the iPhone 16 series, with the iPhone 16 Pro 128GB version priced at 5499 yuan after various subsidies, leading to significant sales growth [3] Group 3 - Domestic smartphone brands are showing a strong upward trend, with Huawei and Xiaomi's sales growth surpassing that of Apple, indicating their competitive edge in key metrics [4] - The launch of new products has become a core growth driver for smartphone brands, with over 70% of new flagship phones achieving significant sales shortly after their debut [4] - Innovation is a key factor in the rise of domestic brands, with Huawei introducing groundbreaking products like the world's first foldable phone, and other brands focusing on advanced imaging technologies [4]