Nan Fang Du Shi Bao·2025-05-23 06:22Group 1: Live Streaming and E-commerce - Actor Wu Yanzu launched his first live streaming session on May 21, selling his English courses, achieving an average viewership of 19.03 million and sales between 10 million to 25 million yuan [1] - Zhang Xuefeng announced an exclusive live streaming event on Kuaishou from June 15 to 30, focusing on college entrance examination volunteer reporting, with previous sessions garnering a total viewership of 324 million [2] - Controversy arose around volunteer Shang Guanzheng, who began live streaming sales to support his anti-trafficking efforts, leading to divided public opinion on the appropriateness of monetizing his activism [3][4] Group 2: Regulatory Actions and Industry Standards - The Central Cyberspace Administration of China initiated a two-month campaign to address issues related to "black mouths" that harm businesses, focusing on malicious defamation, extortion, and false marketing [5] - E-commerce platforms have begun removing "fake foreign goods" health products that misrepresent their origins and efficacy, with specific brands being investigated and required to amend or remove misleading claims [6][7][8] - Douyin's life service sector launched a crackdown on "fly single" behaviors, which involve merchants inducing users to bypass platform transactions, with nearly 45,000 violations identified in the first quarter [9][10] - JD.com announced a "Clean Water Action" to combat false advertising and ensure the longevity of water filter products, promising replacements for filters that do not meet advertised lifespans [11][12] Group 3: Sales Rankings - The top live streaming sales figures on Douyin for May 22 featured a couple from Guangdong achieving sales between 50 million to 75 million yuan, followed by other streamers with sales exceeding 25 million yuan [14]