Zhong Jin Zai Xian·2025-05-23 06:28Core Viewpoint - JD Health is leveraging AI capabilities to provide professional, precise, and personalized nutrition support services, particularly in the maternal and infant nutrition sector, addressing consumer demands for diverse health consumption [1][2]. Group 1: AI Nutritionist Implementation - JD Health has introduced the "AI Nutritionist" utilizing the Qianyi Qianxun model, which integrates a three-dimensional knowledge base covering maternal and infant medical guidelines, online consultation data, and product information [2]. - The AI Nutritionist offers 24/7 consultation through multimodal interactions (text, voice, video) and emotional design, providing tailored scientific feeding plans based on user health records and behavior data [2]. Group 2: User Engagement and Experience - The AI Nutritionist has covered over 200 health categories and has provided scientific feeding guidance to more than 10 million families, achieving a user conversion rate exceeding 45% [4]. - JD Health's AI-driven ecosystem enhances user experience by integrating public and private domain operations, resulting in an 89.81% increase in new user purchases and a 65% cross-category transaction rate [4]. Group 3: Continuous Health Management - JD Health aims to provide long-term, personalized health management services, starting from user health record establishment to content education, dietary therapy, and nutrition guidance [4]. - Since 2020, JD Health has built the largest professional online nutritionist service team in China, with nearly 1,000 nutrition doctors and nutritionists, achieving a consultation volume growth of nearly 100% year-on-year [4].