Core Insights - The article highlights the growing trend of refined consumption among the elderly in China, particularly in the context of the upcoming 618 shopping festival [1] - The launch of the live streaming platform "All Parents' Happy Home" by Meiwang has successfully attracted a significant audience, with 370,000 followers and over 20 million views since its inception [1] - The platform focuses on a diverse range of products tailored for the elderly, emphasizing "beautiful clothing, delicious food, and a beautiful life" to meet the evolving consumption needs of this demographic [1] Group 1 - The live streaming session on the platform sold out 2,000 pieces of the streetwear brand MMLG, indicating a strong demand for trendy apparel among older consumers [2] - Health foods and age-friendly electronic products also saw a significant increase in sales, showcasing the potential for targeted marketing to the elderly consumer segment [2] - The platform aims to enhance the shopping experience for the elderly by providing quality services and products, tapping into the growing e-commerce market for this demographic [2]
618大促“银发经济”升温：直播间开启中老年精致消费时代
Huan Qiu Wang·2025-05-23 06:52