Core Insights - Heineken celebrates football fans' matchday rituals by recreating a lucky pub experience for two superstitious Arsenal fans at the UEFA Women's Champions League final in Lisbon [2][3][4] - The campaign highlights the importance of fan traditions and superstitions in sports, with Heineken aiming to acknowledge and celebrate hardcore fans of women's football [7][8] Company Initiatives - Heineken has been supporting the UEFA Women's Champions League since 2021, focusing on promoting the growth of women's football and the stories of dedicated fans [7][8] - The campaign titled "Cheers to the Superstitious Fans" emphasizes Heineken's commitment to celebrating fandom in all its forms, showcasing the brand's engagement with the football community [7][8] Research and Data - A survey conducted by Censuswide among 12,011 football fans across multiple countries revealed that 50% of fans have matchday rituals, with 46% believing these rituals can influence game outcomes [2][8]
‘Pub Delivery’: Heineken® brings fans’ matchday ritual – and their ‘lucky pub’ - with them to Lisbon for the UEFA Women’s Champions League final