屡“吃”罚单的慧研智投：老牌投顾机构，被罚多涉误导性宣传

Core Viewpoint - Huiyan Zhito Technology Co., Ltd. has faced multiple penalties for business violations, including misleading marketing and promises of guaranteed returns, indicating significant compliance issues within the company [2][3][4]. Group 1: Regulatory Actions - The Guangdong Securities Regulatory Bureau recently mandated Huiyan Zhito's Guangzhou branch to rectify its operations due to violations such as implying guaranteed returns and providing investment advice without reasonable basis [3]. - In the past year, Huiyan Zhito has been penalized five times for various infractions, including misleading promotions and false statements [3][4]. - The company was fined 1.8 million yuan by the Shanxi Securities Regulatory Bureau for misleading marketing messages, marking it as the highest penalty among third-party advisory firms in 2024 [4]. Group 2: Specific Violations - The recent violations by Huiyan Zhito include failing to conduct regular suitability self-assessments, misleading marketing content, and providing investment advice by unregistered employees [3][5]. - Specific misleading statements made by employees included claims like "buying will guarantee profits" and "the stock will rise regardless of market conditions," which were deemed deceptive [4][5]. - The company has faced scrutiny for inadequate internal controls and failure to execute appropriate investor suitability management [5][6]. Group 3: Company Background - Huiyan Zhito, established in 1995 with a registered capital of 50 million yuan, is an old player in the third-party advisory sector, having changed its name multiple times since inception [6]. - The company has a history of rebranding approximately every five years, which raises questions about its operational stability [6]. - Despite its compliance issues, Huiyan Zhito has launched an investor education base aimed at promoting risk awareness and rational investment practices [6][7].