Core Insights - The China International Baking Exhibition held from May 19 to 22, 2025, showcased the leadership of Wang Sen Education Group in the pastry industry, attracting 50,000 offline visitors and over 200,000 online viewers, setting a record for single brand traffic at the event [1][3][9] Group 1: Event Highlights - Wang Sen Education Group featured a "Champion Glory Stage" with numerous world champion pastry chefs demonstrating award-winning creations, impressing attendees with their skills and artistry [3][5] - The exhibition included the "China's Largest Bread Tree," a 3-meter tall artistic display made of over a hundred pastry items, which became a social media sensation and drew significant attention from visitors [3][5] - The debut of the upgraded "Senbao" IP and its limited edition products led to long queues, indicating strong demand and interest from the public [3][5] Group 2: Technological and Educational Impact - The exhibition served as a showcase of Wang Sen Education Group's technical prowess, featuring meticulously crafted sugar art, pastries, and coffee creations, reinforcing its role as a "dream maker" in the pastry industry [5][8] - The company emphasizes "technological innovation" as a core engine, expanding its educational footprint across major cities in China, aiming to empower young professionals and make pastry art accessible to the general public [8][9] - The "Wang Sen Pastry Craze" reflects the transformation of the Chinese pastry industry, with the event's attendance symbolizing both recognition and motivation for future growth [9]
2025上海国际烘焙展燃爆全场 5万线下打卡、20万云观展、10+媒体参访,创中国西点行业新纪录
Quan Jing Wang·2025-05-23 07:49