雪天盐业获湖南十佳品牌案例奖

Core Viewpoint - The first Hunan Province Brand Promotion Conference highlighted the importance of brand strategy in driving high-quality development, with a focus on transforming "Hunan manufacturing" into "Hunan creation" and enhancing brand value in the salt industry [2][7]. Group 1: Brand Development Strategy - Hunan's government has implemented a three-year action plan for brand construction, establishing a comprehensive system for brand cultivation, service, evaluation, protection, and development [2]. - The snow day brand, represented by Xue Tian Salt Industry Group, has achieved significant recognition, including being named "China's first salt reform stock" and ranking 500th in "China's Brand 500 Strong" with a brand value of 11.818 billion [2][4]. Group 2: Brand Identity and Marketing - The brand's development is centered around four "YAN" principles, emphasizing the integration of health and ecological concepts into product packaging, creating unique brand memory symbols [2]. - A multi-media communication matrix has been established to combine product output with cultural resonance and value co-creation, enhancing brand communication effectiveness [3]. Group 3: Quality Control and Industry Position - Xue Tian Salt Industry maintains strict product quality control and advocates for establishing ecological standards for rock salt, aiming to elevate industry quality [4]. - The recognition as one of the "Top Ten Brand Cases in Hunan" reflects the company's deep commitment to the consumer industry and its competitive position in both Hunan and the national market [4].