京企潮玩公司52TOYS即将赴港上市

Group 1 - 52TOYS, a trendy toy company, submitted its prospectus for an IPO on the Hong Kong Stock Exchange, with Citigroup and Huatai International as joint sponsors [1] - The company is the third IP toy company to pursue a listing in Hong Kong, following Pop Mart and Blokus [1] - Wanda Film announced an investment of approximately 144 million yuan in 52TOYS through its subsidiary and an affiliated company [1] Group 2 - 52TOYS was founded in 2015 and offers a variety of IP toy products, including static and movable dolls, wind-up toys, transforming mechas, assembly toys, plush toys, and related merchandise [1] - The CEO, Chen Wei, has over 20 years of experience in the toy industry and has previously held distribution rights for international toy brands [1] - The company's revenue for 2022, 2023, and 2024 is projected to be 463 million yuan, 482 million yuan, and 630 million yuan, respectively, with losses of 1.71 million yuan, 71.93 million yuan, and 122 million yuan [1] Group 3 - The main business model of 52TOYS combines self-owned IP operations with collaborations with top licensed IPs, such as Crayon Shin-chan and Strawberry Bear [2] - As of the end of 2024, the company has 35 self-owned IPs and 80 licensed IPs, with licensed IPs currently being the main sales driver [2] - The company's overseas revenue grew significantly from 35 million yuan in 2022 to 147 million yuan in 2024, with a compound annual growth rate exceeding 100% [2]