低至0.01%！理财公司纷纷“降费”揽客

Core Viewpoint - The recent reduction in bank deposit interest rates has led to a new wave of fee discounts on wealth management products, making them attractive to investors [1][6]. Summary by Sections Fee Reductions Announced - Several banks, including Bank of China Wealth Management, China Merchants Bank Wealth Management, and Everbright Wealth Management, have announced fee reductions for various wealth management products [1][5]. - Bank of China Wealth Management has reduced the sales service fee for its "Leisure Daily 10" product from 0.30% to 0.15% effective May 20, and the fixed management fee for "Enjoy Daily 86" from 0.30% to 0.05% from May 21 to June 21 [1]. - China Merchants Bank Wealth Management has lowered the fixed management fee for its "Stable Enjoy Dynamic 5" product from 0.20% to 0.05%, effective May 21 [2][4]. Competitive Landscape - Other banks, including China Everbright Bank and Xinyin Wealth Management, are also participating in the fee reduction trend, with Everbright reducing management fees from 0.15% to 0.07% and sales service fees from 0.20% to 0.08% for its "Sunshine Golden Abundant 198" product [5]. - Xinyin Wealth Management has announced significant fee cuts for its "Daily Profit 65" product, with management fees dropping from 0.30% to 0.01% and sales service fees from 0.30% to 0.20% starting May 23 [5]. Investor Sentiment - The reduction in fees is seen as a way to attract more clients, particularly small and medium-sized investors who are sensitive to costs [6][7]. - Some investors, however, remain skeptical, prioritizing past performance and stability over fee reductions when selecting wealth management products [7]. Long-term Considerations - Industry experts suggest that while fee reductions can enhance product competitiveness in the short term, they may not be sustainable long-term strategies [7]. - Recommendations include improving research capabilities and asset allocation to enhance returns rather than relying solely on fee reductions [7].