四维合力 邛崃引领打造中国首个低度潮饮酒特色产区

Core Viewpoint - The rise of the "lightly intoxicated economy" has led to the rapid growth of fruit wine, becoming an important category in the beverage industry that reaches new consumer groups [1][3]. Industry Development - The fruit wine market in China is projected to have a compound annual growth rate (CAGR) of 23.6% from 2023 to 2025, significantly outpacing the traditional liquor growth rate of 3.2% [3]. - The establishment of the "China's First Low-Alcohol Trendy Beverage Characteristic Production Area" in Qionglai marks a significant milestone in the fruit wine industry [1][3]. Regional Advantages - Qionglai's favorable natural environment and high-quality fruit supply form a solid foundation for the fruit wine industry, with over 240,000 acres of fruit planting area and an annual production of over 210,000 tons of quality fresh fruit [5][6]. - The region's unique brewing techniques, including 12 intangible cultural heritage brewing skills, enhance the integration and innovation of the fruit wine industry [6]. Innovation and Support - Qionglai is fostering a supportive environment for the new beverage industry by introducing brands like "Rio" and establishing production bases that offer comprehensive services from product planning to brand marketing [6][9]. - The city aims to cultivate over 20 new beverage enterprises, focusing on product and supply innovation to meet the evolving consumer demands [6][9]. Cultural Integration - Qionglai is leveraging its rich wine culture to create a lifestyle aesthetic around fruit wine, developing a unique wine tourism circuit and a cluster of characteristic wineries [7][9]. - The region's historical significance in Chinese wine culture is being utilized to enhance consumer experiences and promote the charm of fruit wine [7]. Strategic Vision - Qionglai plans to strengthen its ecological environment, uphold traditional brewing craftsmanship, and innovate in product offerings to establish itself as a core production area for fruit wine in the East [8][9]. - The city is committed to integrating industry, culture, and ecology to create a cultural consumption ecosystem that enhances the wine tourism experience [9].