DAZZLE FASHION(SH:603587) Zheng Quan Zhi Xing·2025-05-23 10:14Core Viewpoint - The company is preparing for its 2024 annual shareholder meeting, focusing on various proposals including the approval of the 2024 annual report, the election of board members, and the discussion of future business strategies amidst a challenging market environment [1][2][5]. Company Proposals - Proposal 1: Approval of the 2024 annual report and its summary, which has been reviewed and approved by the board [5][6]. - Proposal 2: Approval of the 2024 board work report, summarizing the board's main activities and the company's operational status [6][7]. - Proposal 3: Election of the fifth board of directors, including both independent and non-independent candidates [1][2]. Financial Performance - In 2024, the company reported a revenue of 2.218 billion yuan, a decrease of 16.23% compared to the previous year [13]. - The net profit attributable to shareholders was 303.51 million yuan, down 38.52% year-on-year [13]. Strategic Focus - The company is emphasizing a dual strategy of deepening core product offerings while scaling basic products to enhance market competitiveness and profitability [16][17]. - Digital transformation initiatives are being prioritized, including the establishment of a comprehensive product lifecycle system and enhanced data analytics capabilities [18][19]. Brand Development - The company is launching new product lines that reflect its brand philosophy of "Love Creates," aiming to connect emotionally with consumers through innovative marketing campaigns [14][15]. - A new "Clock Flower" series is being introduced, symbolizing the brand's commitment to embracing beauty and time [22][23]. Sustainability Initiatives - The company is collaborating with environmental organizations to promote biodiversity and sustainable practices, including the launch of a capsule collection supporting panda conservation [21]. - A new sustainable series, "loveREcreates," is being introduced, focusing on the creative reuse of materials and classic products [21]. Future Plans - The company plans to enhance its organizational structure and talent development strategies to better align with market demands and improve operational efficiency [26][27]. - A focus on integrating online and offline channels is set to improve customer experience and brand consistency [24][25].