Nan Fang Du Shi Bao·2025-05-23 11:34Core Viewpoint - Guangdong has officially released policies to promote high-quality development in the cultural industry, specifically focusing on the esports sector with 18 policy measures aimed at fostering the industry [1] Group 1: Policy Measures and Strategic Goals - The policy measures aim to establish Guangzhou and Shenzhen as the "dual cores" of the esports industry, enhancing regional collaboration and resource sharing [3] - The goal is to integrate the esports industry chain, including product development, event operation, and broadcasting, to create a closed loop of "development-content-distribution" [3] - By 2030, the objective is for Guangzhou and Shenzhen to become globally influential cities in the esports industry [3] Group 2: Industry Landscape and Employment - The esports industry in China is projected to have 490 million users in 2024, with a 0.42% year-on-year growth, and actual sales revenue of 27.568 billion yuan, reflecting a 4.62% increase [2] - The Greater Bay Area's esports workforce exceeds 2 million, accounting for about one-fifth of the national total, with Guangzhou and Shenzhen being key hubs [2] Group 3: Infrastructure and Investment - The policy measures support the construction of esports venues and industrial parks, aiming to attract more market participants and enhance industry scale [4] - Investment hotspots include esports venues, gaming hardware, and esports-themed cultural projects, which are emphasized in the policy measures [3][4] Group 4: Event Development and Internationalization - The measures propose a dual-track system for esports events, focusing on both high-level and unique local competitions [6] - The goal is to attract at least two international top-tier esports events to Guangdong by 2030, enhancing the province's capacity to host large-scale international competitions [5] Group 5: Content Production and Innovation - The policy encourages local game developers to create esports content that incorporates traditional Chinese culture and adapts existing IPs into esports products [8] - Notably, NetEase's self-developed game "Identity V" has been selected for the 2026 Asian Games, showcasing the potential of local game development [7]