Hormel Foods(US:HRL) Di Yi Cai Jing·2025-05-23 11:46Core Insights - The snack food industry is facing challenges in balancing taste and health, especially in the post-pandemic era where consumer demands have evolved to seek both enjoyment and health benefits [1][2] Industry Trends - The National Health Commission of China is implementing a three-year action plan for "weight management," promoting healthy lifestyles and pushing the food industry towards "light burden" products [1] - According to Mondelez International's 2024 Global Snack Status Report, 73% of consumers prefer a small portion of enjoyable snacks over a large portion of low-fat or low-sugar alternatives [1] Consumer Behavior - Post-pandemic, consumers have higher expectations for quality, branding, and pricing in snack products, as noted by Hormel's Asia Pacific President, Gu Haijiang [1] - The emotional value of snacks has become a significant consumer demand, with brands innovating flavors to meet these needs [1][2] Product Innovation - Brands are exploring new flavors and healthier options, such as Hormel's chicken-based lunch meat, which is lower in fat and higher in protein compared to traditional pork products [2] - The founder of Shiyanshi emphasizes that health and taste can coexist, with a focus on high-fiber and high-protein snacks becoming industry standards [2]