Workflow
电声股份业绩会:推动业务向数字化、智能化转型

Core Viewpoint - The company reported a slight increase in revenue for 2024 but faced a significant decline in net profit due to increased competition and rising management costs, particularly in the interactive display and retail terminal management sectors [1][2] Group 1: Financial Performance - In 2024, the company achieved operating revenue of 2.287 billion yuan, a year-on-year increase of 1.58% [1] - The net profit attributable to shareholders was 14.04 million yuan, representing a year-on-year decrease of 57.33% [1] Group 2: Business Operations - The company's main business includes interactive display, retail terminal management, brand communication, and digital retail services, establishing itself as a leading experiential marketing service provider in China [1] - The company operates 34 subsidiaries and 268 roadshow lines, covering over 300 prefecture-level cities and nearly 1,400 county-level cities [1] Group 3: New Energy Vehicle Business - The new energy vehicle business became a highlight for the company in 2024, operating 780 vehicles and generating revenue of 27.29 million yuan, a year-on-year increase of 63.77% [2] Group 4: Digital Transformation - The company is focusing on digital and intelligent transformation, planning to utilize technologies such as generative AI, VR/AR, and naked-eye 3D to enhance its marketing services [2][3] - In October 2024, the company will launch ten AI+ products aimed at retail terminal scenarios to further integrate online and offline retail [2] Group 5: International Expansion - The company plans to expand internationally by focusing on domestic brands going abroad, cross-border e-commerce, and overseas brand development [2] - The company aims to provide customized cross-border marketing services to meet diverse market demands in different countries and regions [2] Group 6: Future Development Strategy - The company’s future development strategy includes three main directions: technology-driven innovation, building a brand product matrix, and international expansion [3] - The company is actively seeking investment and acquisition opportunities in IP and consumer brands to meet diverse consumer needs [3]