Core Insights - Safety Shot, Inc. anticipates a 1000% increase in annual revenue for 2025 compared to 2024 following the acquisition of Yerbae Brands Corp. [1] - The acquisition is expected to enhance Safety Shot's market position by leveraging Yerbae's retail presence, distributor network, and innovative product offerings [1][2]. Retail Expansion - Yerbae has established a strong retail presence, including partnerships with North America's largest club store retailer, Kroger, and Sprouts Farmers Market, which will contribute to Safety Shot's growth [2][3][4]. - Yerbae's products are now authorized in over 1,200 Kroger locations across 22 states, with significant placements expected to increase in 2025 [3]. - Sprouts Farmers Market is expanding Yerbae's portfolio with a new SKU across 419 stores, following a 45.2% dollar growth in the previous year [4]. Distribution Network - Yerbae's distribution network is expanding through partnerships with various distributors, enhancing its reach in the Caribbean and West Coast ports [10]. - The company has secured placements in over 340 national accounts, including major corporations like Google and Spotify, further broadening its market access [15]. Product Innovation - Safety Shot's flagship product, Sure Shot, is a patented wellness product designed to lower blood alcohol content while enhancing clarity and energy [11]. - Yerbae's beverages are marketed as zero calorie, zero sugar, and non-GMO, appealing to health-conscious consumers [12][13].
Safe Shot to Capitalize on Yerbae’s Strong Retail Presence & Distributor Network Following Acquisition