以旧换新政策带动广东4月家具建材零售增速创新高

Core Insights - Guangdong's consumer market is showing significant recovery, driven by the successful implementation of the trade-in policy, leading to record retail growth in furniture and building materials [1][6] Retail Performance - In April, Guangdong's total retail sales of consumer goods increased by 4.9% year-on-year, with a 0.5 percentage point improvement from the first quarter [3] - Retail sales of household appliances and audio-visual equipment, furniture, and building materials surged by 86.9%, 123.5%, and 156.9% respectively, marking historic highs for furniture and building materials [3][6] - Nationally, retail sales of household appliances and furniture grew by 38.8% and 26.9% respectively in April, while building materials saw a monthly increase of 9.7% [3] Online Consumption and New Business Models - From January to April, Guangdong's manufacturing sector grew by 4.1%, with notable increases in computer and communication equipment (7.1%), automotive manufacturing (7.8%), and general equipment (10%) [4] - Online retail through public networks saw a year-on-year increase of 20%, with April's growth reaching 31.9%, indicating a strong shift towards online shopping [5] Trade-in Policy Impact - The trade-in policy in Guangdong has significantly boosted retail growth in home furnishings and building materials, with 2024 sales reaching 153.45 billion yuan, benefiting over 11.28 million consumers [6] - The policy has been expanded for 2025 to include smart home products and aging-friendly renovations, with substantial subsidies for vehicle trade-ins and home appliance upgrades [6] - Retail sales for home appliances, furniture, and building materials in the first four months of 2025 grew by 44%, 60.6%, and 29.2% respectively, far exceeding national averages [6]