SZAP(SZ:000061) Qi Lu Wan Bao·2025-05-23 12:20Core Viewpoint - The "2025 Shandong Province Foreign Trade Quality Products Shopping Season" aims to enhance domestic market access for Shandong's foreign trade enterprises, particularly focusing on food and agricultural products during the peak consumption period of the Dragon Boat Festival [1][3]. Group 1: Event Overview - The event is co-hosted by the Shandong Provincial Department of Commerce and the Jinan Municipal People's Government, featuring over 200 foreign trade quality enterprises from 16 cities in Shandong [1]. - The shopping festival employs a combination of online and offline sales strategies, including live streaming and experiential marketing, to facilitate procurement connections [3][6]. Group 2: Participation and Offerings - The event showcases a wide range of products, including grains, oils, meats, fresh seafood, and snacks, with a focus on high-quality agricultural products [6]. - Special marketing strategies such as limited-time offers, tasting experiences, and live-streaming sales are implemented to attract consumers [6][9]. Group 3: Business Collaboration - Various business associations have signed the "Initiative to Support Shandong Foreign Trade Quality Products in Expanding Domestic Sales," emphasizing quality and innovation [5]. - The event includes specialized matchmaking sessions for businesses, allowing for targeted discussions between foreign trade enterprises and procurement professionals [8]. Group 4: Future Prospects - The event will continue until May 27, featuring e-commerce selection meetings and live-streaming sales by well-known e-commerce influencers [9]. - The Shandong Provincial Department of Commerce plans to hold more foreign trade quality product events to further integrate domestic and foreign trade, boosting consumption and economic development [9].