Zhong Jin Zai Xian·2025-05-23 12:51Core Insights - User experience has become a core competitive advantage for JD.com, with increasing recognition of third-party merchants' service experiences by consumers [1] - JD.com has coordinated with insurance companies to significantly reduce freight insurance costs, with over 60% of merchants benefiting from fee reductions, with the highest rate drop exceeding 90% [1][3] - The new pricing model simplifies premium calculations, allowing merchants to better manage costs and financial planning, especially during the high-demand period of the JD 618 sales event [2] Cost Management and Pricing Model - The previous pricing model based on SKU pricing led to fluctuations in premiums due to dynamic user factors, creating uncertainty for merchants in financial planning [2] - The new model distinguishes between first weight and additional weight, providing a clearer understanding of premium costs for each order, facilitating better budget allocation for core business areas [2] Significant Cost Reductions - The new freight insurance pricing rules allow over 60% of merchants to enjoy discounts, with maximum reductions reaching 94%, particularly benefiting those with lower return rates [3] - The pricing model also considers order discount amounts, alleviating pressure on merchants selling low-priced items, which can enhance conversion rates by 15%-30% [3] - JD.com has introduced a tiered discount mechanism for "price insurance," with single policy cost reductions exceeding 50%, and free trial activities for new merchants during the 618 period to lower operational costs [3]