Mei Ri Jing Ji Xin Wen·2025-05-23 13:10Core Viewpoint - BYD has surpassed Tesla in electric vehicle sales in Europe for the first time in April, marking a significant shift in the market dynamics [2][4]. Group 1: Sales Performance - In April, BYD's new pure electric vehicle sales in Europe reached 7,231 units, a year-on-year increase of 169%, placing it among the top ten electric vehicle brands [2]. - Tesla's new electric vehicle sales in Europe for the same month were 7,165 units, reflecting a 49% year-on-year decline, resulting in a drop in its ranking [2][4]. - When including plug-in hybrid models, BYD's total sales in Europe increased by 359% year-on-year, further widening the gap with Tesla [4]. Group 2: Market Strategy - BYD is actively expanding its product offerings in Europe and plans to build an electric vehicle assembly plant in Hungary to meet strong market demand [4]. - The establishment of BYD's European headquarters in Hungary signifies a deep integration with the local automotive industry and a commitment to long-term development in Europe [5]. Group 3: Industry Trends - Chinese automakers, including BYD, are increasingly focusing on the European market, driven by supportive local policies and growing market demand for electric vehicles [6]. - The market share of Chinese brand vehicles in Europe has risen from 2.5% to 4.5% year-on-year, with sales reaching 148,000 units in the first quarter of 2025, a 78% increase [6]. - Plug-in hybrid models are crucial for Chinese automakers' success in Europe, benefiting from a 10% basic tariff, which has encouraged the introduction of these vehicles [7].