Core Insights - The rise of new business hotels is significantly impacting the luxury hotel market, necessitating a transformation in the latter [1][7] - A number of luxury hotels are being auctioned off due to financial difficulties, with many failing to attract buyers [2][4][5] Group 1: Market Trends - The auction of the Dali Hilton Hotel, the first high-end international brand hotel in Dali, is set for May 29, with an estimated value of approximately 1.093 billion RMB and a starting price of about 984 million RMB [3] - The Guangzhou R&F Airport Holiday Inn was auctioned twice, with the second starting price set at 222 million RMB, which is 56% of its assessed value of 396 million RMB, yet it still went unsold [4] - From January to July 2024, 342 high-end hotels were auctioned in China, with an alarming 85% remaining unsold [5] Group 2: Financial Challenges - The luxury hotel sector is facing a downturn due to decreased business travel expenses and long investment return cycles, with some hotels being auctioned at steep discounts [2][6] - The average return period for new mid-range business hotels is around 10 years, while luxury hotels often exceed 20 years, making them less attractive to investors [6][7] - The average daily rate (ADR) for hotels across all categories in 2024 is reported to be only 199.92 RMB, indicating a challenging revenue environment [6] Group 3: Industry Response - Experts suggest that luxury hotels must reassess their positioning and adapt to changing market demands, potentially by offering more personalized services and integrating with other industries [7] - There are still investment opportunities in luxury hotels, as some assets are being sold at significant discounts, and recent consumer stimulus policies may improve market conditions [7]
当初投资18亿如今9.8亿起拍，又有豪华酒店打“骨折”
Di Yi Cai Jing·2025-05-23 13:49